Wrap Guys America faced a major challenge in their digital marketing campaign due to a lack of inbound call queries or customer contact for their car wrap services. Despite having visibility and potential reach, the campaign struggled to convert traffic into leads. This issue could stem from unclear messaging, misaligned audience targeting, or ineffective call-to-action (CTA) prompts on the website. Additionally, the website design lacks prominent CTAs that direct visitors to inquire about services, hindering customer engagement and resulting in fewer inquiries.

Assessment Findings

• Weak call-to-action (CTA): The website lacks clear, prominent CTAs to encourage visitors to inquire about services, leading to low lead generation and fewer call queries.
• Target audience misalignment: The current digital strategy may not be effectively targeting the right audience segments, contributing to the lack of customer contact and engagement.
• Insufficient service differentiation: The website’s content does not effectively highlight the unique value propositions or competitive advantages of Wrap Guys America’s car wrap services, failing to compel visitors to take action.

Our Solution

• Implement more prominent and engaging CTAs to direct users toward inquiries and service bookings.
• Refine the digital marketing strategy by optimizing audience targeting through targeted ads and segmentation.
• Improve website content to highlight unique selling points and competitive advantages of their car wrap services.
• Incorporate multiple contact options, such as live chat, click-to-call buttons, and easily accessible inquiry forms, to facilitate quick communication