New View Roofing’s digital marketing campaign faces a critical issue with generating inquiries and calls from potential customers. Despite efforts to increase visibility, there is a disconnect between the campaign’s reach and audience engagement, leading to insufficient leads. Roofing problems like leaks, damage, or repairs are not prompting enough customer action, highlighting gaps in targeting or messaging strategies that fail to convert interest into queries.

Assessment Findings

• Low conversion rate: Despite generating website traffic, the current digital marketing campaign struggles to convert visitors into leads or inquiries, suggesting ineffective call-to-actions or targeting misalignment.
• Poor keyword optimization: The campaign may not be optimized for key roofing-related search terms, leading to lower visibility in searches for urgent roofing issues like repairs, leaks, or storm damage.
• Ineffective messaging: The campaign’s messaging might not resonate with homeowners’ immediate roofing concerns, failing to communicate urgency or trust, which are crucial in roofing services.
• Lack of local targeting: There may be insufficient emphasis on hyper-local targeting in areas New View Roofing serves, missing out on connecting with the local audience facing roofing problems.

Our Solution

• Refine keyword strategies to focus on urgent roofing-related terms, ensuring higher rankings in relevant searches.
• Update website call-to-actions and messaging to emphasize trust, urgency, and local expertise, encouraging more inquiries.
• Enhance local targeting through paid search and social media ads to capture nearby homeowners in need of roofing services.