Driving Subscription Growth: Live Proxies' PPC Success Story
Live Proxies, a new entrant in the competitive proxy market, leveraged a strategic PPC campaign to maximize subscriptions efficiently, achieving a 485% conversion increase and 66.5% subscription growth, reducing CPA by 57%.
Category: B2B/B2C SaaS, Commercial Proxies
Website: liveproxies.io
Country: United States
Budget: $3,500 per month
Challenges
Live Proxies faced a highly competitive market as a new and unknown brand with no prior paid ad campaigns. The campaign had limited tracking capabilities, only able to track paid subscriptions via offline conversion uploads.
Objective
The goal was to maximize subscriptions within the given budget.
Approach & Strategy
Market & Website Analysis
Competitor research was conducted using manual research and dedicated tools to understand the competitive landscape. A website audit and UX/UI recommendations were provided to improve conversion rates and user engagement.
Campaign Execution
Semantic core development involved building a keyword strategy covering target search queries with high intent, related queries supporting lower-intent searches, and interest-based queries to guide users through the conversion funnel.
Campaigns were structured and optimized by segmenting based on market intent and device type. Dynamic Search Ads and Performance Max campaigns were used for broader reach, while video campaigns helped increase brand awareness. Brand and competitor campaigns were launched to capture high-intent traffic. Budgets were allocated based on device demand and CPC trends, with data-driven adjustments made after the first month to refine bidding strategies and budget allocation.
Ad copy and engagement tactics included creating unique ad copies for every ad group with maximum character usage and utilizing dynamic keyword insertions to improve relevance and engagement.
Results & Performance
Subscriptions increased from 122 to 714, with conversion growth of 485 percent. CPA reduced from $12.58 to $4.25, a 66 percent improvement.
July 2023 vs. June 2023
Subscriptions grew from 4,216 to 7,020, with a conversion growth of 66.5 percent. CPA further improved from $2.14 to $1.34, reducing cost per acquisition by 37 percent.
Q4 2023 (October to December) vs. Q3 2023 (July to September)
Sustained growth was achieved even in low-demand periods, with conversions continuing to rise despite seasonal slowdowns. Strategic scaling and budget efficiency led to significant growth while maintaining a stable budget with only slight increases. Data-driven optimization ensured continuous improvements in keyword targeting, bidding strategies, and ad copy, driving long-term performance gains.