Boosting B2B Lead Generation with Cost-Effective PPC Strategies
A targeted PPC strategy for an HR training provider in IT successfully increased B2B leads while reducing costs, achieving a 30% conversion growth and a 57.53% decrease in CPC.
Category: B2B Lead Generation, HR Training for IT
Objective: Increase sales by generating more B2B leads at a lower cost
Approach & Strategy
Optimization Tasks
A detailed semantic core was developed for Search Ad campaigns to ensure precise targeting. Audience profiles were analyzed to launch targeted campaigns on the Google Display Network, expanding reach to relevant businesses.
A remarketing strategy was implemented to re-engage potential leads, while customized creatives were developed for cold audiences to improve engagement and conversion rates.
Results & Performance
May 26 – June 19 vs. April 26 – May 19
Conversions grew by 30 percent
Cost-per-click (CPC) decreased by 57.53 percent
Average ad position improved by 49 percent
Clicks increased by 651 percent, driving significant target traffic growth
A combination of precise keyword targeting, audience segmentation, and remarketing resulted in higher-quality leads at a lower cost. The campaign successfully scaled lead generation while optimizing ad spend efficiency.