Tech Mock Interview, a new startup in the competitive mentorship and recruiting SaaS space, implemented a strategic PPC campaign that achieved a 94.62% conversion growth while maintaining budget efficiency.

Category: Mentorship and Recruiting SaaS
Website: techmockinterview.com
Country: Canada
Budget: CA$1,500 per month

Challenges

Tech Mock Interview faced significant competition as a new and unknown brand with a limited budget. The campaign was focused solely on paid signup conversions, requiring a highly optimized approach to maximize efficiency.

Objective

The goal was to achieve the lowest possible CPA while ensuring a steady flow of purchases within the limited budget.

Approach & Strategy

Market & Website Analysis
A detailed competitor research analysis was conducted to understand the Canadian market landscape. A website audit was performed with actionable recommendations to improve user experience and conversion rates.

Campaign Execution
A semantic core was developed, targeting high-intent search queries along with related and interest-based queries to create a structured conversion funnel.

Campaigns were structured based on market intent and device segmentation, with Performance Max and competitor campaigns driving targeted visibility. Custom ad copies were created for every ad group, utilizing callouts and dynamic keyword insertion to increase relevance and engagement.

Keywords and cross-negative keyword lists were implemented to refine targeting and minimize wasted ad spend. Both micro and macro goals were set up to track primary and secondary conversions accurately. After the first month, budgets, bids, and bidding strategies were adjusted based on performance data to further optimize results.